In the era of digitization, Search Engine Optimization (SEO) has become a crucial factor in increasing organic traffic, lead conversions and brand engagement for any brand. With time, the SEO strategies also change as per the user behaviour and evolvement of the search engines as well. Ecommerce SEO has emerged as a rapidly evolving SEO which understands user algorithms and behaviour and thus helps brands to stay ahead through cutting-edge SEO strategies tailored for Ecommerce platforms. This blog will present how to adapt your E-commerce websites with E-commerce SEO to reach your desired audience and results.

1. Voice Search

As the technology is evolving, the users now seek quick and hassle-free answers to their queries which the ask through voice-search assistants such as Siri, google assistant, Alexa and etc. users now instead of searching through 1-2 keywords, input full conversational toned queries. Thus, optimizing long-tailed conversational keywords will help your brand to capture the audience. Further, create clear questions and concise answers on product pages, optimize your website with location-based details (city name, store hours etc) and keep your Google profile updated.

2. Mobile First indexing

The majority of the users, now shop online through their smart-phones. Google now uses the mobile-indexed website of brands to rank higher. To ensure high brand visibility and engagement, amplify your website with updated content and keywords. Make sure that your website fits in all screen sized easily, should be fast-loading, and should have easy-to-tap buttons and clear menus. Ensuring smooth checkout of the user’s shopping reduces the chance of bounce rate of your website.

3. AI-optimized website

Artificial intelligence has transcended all the sectors of technology. E-commerce platforms thus need to upgrade their websites with in cremation of AI. With the help of AI, you can source multiple info with one click, simplifying your task. To rank well, the content included in your website should be well-structured, clear and concise. Put the most important pointes near the top of your page so that AI algorithms of Google, analyse your website quickly as per user’s query. Mark up your products, FAQs, and reviews with schema, this will help search engines to display your content as rich.

4. User-experience (UX)

The most important factor of higher SEO of any E-commerce platform is user experience at your website. In E-commerce sites, smooth, fast-loading, and hassle-free experience helps users to engage with your website and improve SEO. Draft your website in an easy-to-use manner where customers can find products without frustration. Break-up the text with headings, images, bullets and etc to make your content easily scannable and accessible. Constantly monitor your analytics to analyse your bounce rates and user-engagements timings and further use these analyses to optimize your website accordingly.

3 Rules to improve your E-commerce SEO-

1. Regular Audit- through regular check-ups fix the issues your website needs to rank higher.
2. Regular content upgrade- ensure to update your product pages and blog posts with new keywords and content
3. Regulate user-experience- focus on fast-loading, concise info and easy checkout website for best user experience

E-commerce SEO, blends technology with human touch. The upgraded technology such as voice search, local search, mobile-first indexing, AI-driven site and user-experience focused site will help your E-commerce brand to lead the market with best SEO strategy. Therefore, to maintain your dominance over every other E-commerce platform of your domain, ensure to conduct regular audits, regularly upgrade your website content and at last, ensure the best user-experience.