With the digitization of content in present world, video content has emerged as one of the most
effective and impactful content for result-oriented marketing. Majority of the queries seek to find
explanatory video answers rather than going through long paragraphs to get the solution. Video content
therefore has become an important part in the digital landscape to rank websites or brands higher than
any other brand. Video SEO- hence comes into play to help brands navigate this video content landscape
and situate their brand on higher rankings with the help of strategized video content publication both
on Youtube and Google.
What is Video SEO-
Understanding how video content now plays a crucial part from brand marketing to lead and sales
generation, Video SEO has emerged as a recent trend within the Search Engine Optimization world
where now video content is utilized to help brands rank higher on Youtube and Google. Video SEO,
therefore refers to process of amplifying your brand’s video content according to Google and Yotube
index to rank higher. It may involve strategic content optimization from Keyword research to
engagement strategies that may help the brand in aligning with how the algorithms work.
Why your brand needs a Video SEO
Both Youtube and Google aim to provide the users with the most relevant and engaging content. Google
often ranks video content on top of the page to any query and Youtube becomes the go-to platform for
users to seek answers to their queries in an easy manner. Video content is more engaging and improves
users dwell time which eventually affects your ranking. Thus, brands need to optimize their video
content to get impactful lead conversions and brand engagement.
How to apply Video SEO on your brand
1. Keyword Research
Aligning with the keyword strategy of traditional SEO, Video SEO, as well should begin with
keywords. As per the video content, analyze what your audience might search for. Use long-tail
keywords rather than short terms, for example, write- ‘how to rank your website higher in 2025’
rather than ‘higher ranking’. You can utilize AI tools to help you with keyword analyzer such as,
Google keyword planner, Ubersuggest,Semrush, Ahrefs and etc.
2. Optimize your Video title
Make sure to draft your video title in a descriptive manner, with no short-cut. Include high-
ranking keywords in the title. Ensure the readability and compelling language of the title. Google
tends to rank videos with titles like- ‘How to’, ‘Tutorial’, ‘review’ etc higher than any other video.
Thus, make sure to draft your title using the traffic-driven keywords which will help you rank
higher not just on Youtube but also Google.
3. Accurate Description
Youtube and Google algorithm rank videos also based on your description content that you draft
for each video. Draft your description by including the primary keyword in the first two lines of
the description and provide further link to related resources on your website. Make the
description content in not more than 250-300 words including your primary keyword 5-6 times
overall.
4. Include Tags
Tags will help you to categorize your video content. Include tags that align with your content so
that Youtube and Google understand the context of your video. Include your keywords in the
tags; make your first tag with the primary keyword and then rest tags must come from other
secondary keywords.
5. Include accurate subtitles/captions
Closed captions turn out to be impactful addition to your video content as users often tend to
engage with videos that provide captions. This helps in higher video engagement resulting in
higher brand engagement eventually.
6. Include timestamps
Timestamps are basically chapters of your video content, dividing the video in sections for user’s
ease to jump straight to the section the users wants to view. For example
00:00- Introduction
01:50s- What is Video SEO
03:40s- How to apply video SEO
7. Encourage Comments, likes and shares
Both Youtube and Google, rank videos based on user-interaction with the content, thus, make
sure to retain viewer attention within the 1 st 15 seconds of the video. Use storytelling and ask
viewers to like, share and comment on your video and keep them hooked by giving a teaser of
what’s coming next, this will keep the anticipation of the viewer high. Ensure to spark
conversations in your comment section by concluding your video with remarks such as, ‘So,
what are your views on Video SEO’
8. Promote across all channels
To increase brand engagement and maintain user-retention, do not just simply rely on Youtube
or Google search. Know that effective marketing leads to impactful results. Promote your video
content through email newsletters, social media channels and provide link to your videos on
blog posts.
After working as per the aforementioned steps for better ranking through video content, ensure to use
Analytic tools such as Youtube Analytics to track the performance of your video content. Analyze
Average view duration, retention curve, Click-through rate (CTR) and website traffic. Based on the
analyzed data, optimize your video content for better performance.
Video SEO is all about content accessibility and click ability. Be it Youtube or Google, both aim to provide
user with high-quality and simplified content. By adhering to the techniques of Video SEO, you can craft
your videos to rank higher than any other video. To seek visible long-term growth and user retention,
remain consistent in promoting your video content across all channels and get impactful results.
So, what are you waiting for? Double down on video SEO now and start achieving higher Youtube and
Google rankings!