How to leverage User Generated content for SEO and Engagement
User-Generated content in present scenario for brand credibility and image has become a king. With User-Generated content at your website, customers tend to value your brand which helps in enhanced brand engagement and authority amongst all the other brands with no UGC. It is any content that can be text, image, videos, social media posts and etc., that is shared by users based on the experience they had with your brand. This User-Generated Content therefore can definitely make or break a brand and lead to higher or lower SEO rankings. This UGC holds a better value because it is more organic and relatable for other users as well who wish to have a good experience with your brand.
How User-Generated Content increases brand engagement and SEO ranking?
To hold a dominating position amongst other brands, you need to have honest and authentic User-Generated content on your website that increases user-engagement and boosts SEO rankings of your brand.
- Engaging UGC often leads to a lower bounce rate for your website signaling to Search Engines that your brand is more valued and trusted amongst users.
- Customer reviews, opinions and their experience shared results in also boosting your brand in Local SEO as well, Google reviews, Yelp, Justdial reviews are the most trusted by users to learn about any brand’s services and credibility.
- UGCs often tend to have long-tailed conversational keywords which help a brand in popping up at Search Engines leading to higher website traffic.
- Genuine and organic reviews, images or videos shared by real time users or influencers is believed to be more trusted by new customers, this helps in reducing reluctant nature of users in approaching your brand and increases conversions.
Strategies for leveraging User-Generated content for SEO and Brand engagement
- Ask for honest customer reviews
To have reliable UGC on your website, encourage your customers to leave in detailed feedbacks or reviews on Justdial, Google or any online listings. Provide customers who are leaving these reviews with discounts or loyalty points to also maintain customer engagement. Customer reviews are crucial for building a brand image as they are social proof of the standing of your brand and will help in simplifying the path for your new potential customers.
- Create compelling social media campaigns
Reach out to influential influencers and encourage them to have an experience with your brand and then share about this experience with their audience. Create fun and interesting hashtags and ask the influencers to post the content or reviews with these hashtags. Come up with giveaways, social-media challenges, competition and post them on your website and social media channels of influencers as well. This will help in increasing brand awareness and also build up trust amongst new hesitating users in reaching out to you.
- Add in Video-content
Knowing that Video-content is the ultimate future of SEO, feature in user-generated videos on your website and social media channels. Invest in influencers promoting unboxing videos, live Q and As and much more, this will help you to interact with real-time audience and lead to transparency about your products and services to new users. This will foster trust and make the brand valuable.
- Engage with User-Generated content
To build and maintain a good brand image, reply and interact with UGCs on Google feedbacks, justdial etc. in an encouraging manner, reply to negative feedbacks and reviews in a highly professional manner, this will amplify the trust of the user, and make sure to appreciate and acknowledge every review, testimonial or any other user-generated content to enhance brand’s visibility and engagement with old as well as new users.
- Transform UGC into high-converting Ads
Utilized real and organic customer testimonials, reviews, images etc. in paid promotion marketing, collaborate with influencers for wider reach of audience. Ensure that the real-time user-generated content that you are using in your ads has the permission of the user for advertisements to avoid any legal proceedings. This UGC ads lead to higher conversions rather than scripted ads as they build brand image and provide social proof to audience.
By including these strategies in your brand for better SEO and Brand Engagement, ensure to track the impact of these UGC. Keep on having a constant check on these UGCs and optimize accordingly to increase website traffic with high conversions. Comply with ethics and privacy rules by seeking permissions from users to promote their UGCs and give the due credit to influencers who help in promotion. This will help in building better social relationships with people, leading to better brand image with high engagement and SEO ranking.
Get ready to thrive amongst all the other with these strategies to leverage User-generated content for better brand engagement and SEO!